Livn It Southern Soul Style
THE RECORD INDUSTRY ISN’T WHAT IT USED TO BE. For the most part, with some money and a little ingenuity it’s relatively easy for just about anyone to go into a studio and create a record, but, as I was forewarned by a good friend, “That’s the easy part. Marketing and sales are the key.” After nearly 30 years in this business, I’d have to say he’s right. Marketing, or the lack thereof, is also where some of the best projects live, die or are never heard.
As a mostly independen…Continue